Using a Press Release to Appear as a Trusted Authority in Your Market

Posted on October 19, 2009
Filed Under Online Business, Promotion and Marketing | Leave a Comment

In my prior posts in the Trusted Expert series (Being a Trusted Expert with Blogs), Ive mentioned the importance of press releases and how they can help you become a trusted Expert. Well, today Im going to speak about them some more . Thats how crucial press releases are to you and your business. If you havent been benefiting from them yet, you need to start. Now.

Press releases have a two-fold purpose : they give you the opportunity to reach your buyers immediately with news about you and your business, and they’re fantastic for improving your standing wit h the search engines.

The very first thing you must do is add a press release / latest reports page to your website. This could be where you put all the press releases after you send them out. Not only does it give your clients a chance to find all of the latest information about your company, but it also indexes like mad and the search engines love it. Just ensure that you keep updating it regularly it wont look good if the latest stories on your website is more than half a year old.

Lots of folks dont send out press releases because they dont think they have anything to comment about. These are some easy ideas that anyone can use to base their press releases on :

You’re speaking at an industry related conference
You’re sponsoring something or donating something
You’ve written some Trusted Expert content
You’ve added a new product to your site

when you know what to jot down some thoughts about, you must start thinking about how youre going to scribble your press release. When press releases were only written for the standard press, all you had to fret about was making it fascinating enough to be featured. Now you still have to try to delight the stories outlets, but you also need to ensure that your press release resonates with your buyer personas. One of the best ways to try this by including a special offer that appeals specifically to your personas and will force them to do something, whether thats going to your website, enrolling for a newsletter, or purchasing a product.

So, to summarize, heres what you need to do to start using press releases to make you a trusted Expert :

* Add a press release / latest news page to your site.
* Come up with a list of reasons to pen a press release.
* work out what offer youre going to use to force your buyers to take action.

In the subsequent post in the series, well go over the more technical details of an online press release, like keyword targeting and density, optimising the press release for search, and the social media release.

find out how to Start Making Money Online Blogging Today.

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