Bulk Email Marketing

Posted on June 28, 2009
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If you want to build strong email relationship with your subscribers, you have to know what they are interested in. The other important thing is to meet their expectations.internet marketing optimization Although they requested your newsletter may not mean that they are completely satisfied with the products you sell. At least you can always do better. That’s why you have to ASK them what THEY want. Occasionally you can include surveys in which your customer may tell you what they enjoy and what they think needs improving about your newsletter. Increase the number of people taking part in the survey by giving them something useful like a topic-related white paper or discounts on products.

Some savvy marketers offer to their subscribers and customers opportunity to have their Profile or Preference page. This way they will be able to even more personalize communication with their customers and their customers will be happy and grateful because they will see how much they are important for their email publisher. It is obvious that you should always provide quality and targeted content in order to make them stay. However, beside quality content your visitors have to be sure in several more things in order to be your loyal customers.

They have to know the frequency of your email newsletter and the exact date when they can expect your email newsletter in their inbox. Customer satisfaction is gained by maintaining the stated delivery schedule: “once a month” means they expect it once a month not more or less than once a month. Also, like with print magazines you have to decide a date in the month when you will send your email newsletter. Stick to that date regardless if it is the 1st, 15th, or 30th of the month.
If you prefer to specify days instead of times, you may state: “Our Newsletter will be delivered on the last Thursday of the month”.

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